Vlone Logo and History of the brand
Vlone Logo and History of the brand

While the Vlone is simple and minimalistic, it is instantly recognizable and a branding success. Clothing items branded with the Vlone brand symbol are generally more expensive than those without.

What Does the Vlone Logo Communicate?

Vlone’s logo is quite powerful and cryptic. A unique aspect of the logo and the clothing line is that it was heavily influenced by a rapper named SpaceGhostPurrp. It is because of this rapper’s love for Three 6 Mafia, a Memphis hip hop band, that the Vlone brand has a dark theme. 

Vlone’s motto is “Live Vlone Die Vlone shirt“. An interesting line from the American psychological thriller Donnie Darko. There’s a scene in the movie where Donnie is chatting with a woman. During the conversation, he shares a quote about life. Donnie was told that “every living thing dies alone.” This very bold statement was adopted by Vlone, whose slogan became their unique tagline.

The History of Vlone Logo

According to the Vlone brand, “you live alone and die alone. Who made Vlone? Vlone brand was founded by three people, A$AP Rocky and A$AP Bari of the hip hop group A$AP MOB, as well as Edison Chen of CLOT. Bari defines Vlone as a lifestyle brand that belongs neither to high fashion nor streetwear. Harlem, the New York neighborhood where the A$AP Mob was born, influenced the brand’s DNA.


An easily readable serif font appears in the primary Vlone brand logo. The proportions of the letter are unusual – the glyphs are taller than usual. Two parts of the word are separated by colors. Regardless of what color the word “lone” is, white or black, the “V” is always rendered in a different, brighter shade, such as blue, green, or red.

The “Friends” Symbol

Many people have wondered what the term “Friends-” on hoodies, t-shirts, and other clothing items means. As A$AP Bari says, the minus sign represents zero, so the text simply means “No Friends” or “Zero Friends.” It’s another way to say “Vlone” or “alone.”

There may or may not be a circle around the minus sign, depending on the variant. Due to the absence of the circle, the minus sign has often been ignored, making its meaning unclear. It draws people’s attention to the minus sign when a circular frame surrounds it, making them consider what it means.

The “V” Symbol

Vlone brand has three versions of its logo. A “Friends-” symbol can be seen on the back of clothing items. On the wall there is a big “V” written in an unusual font. The “V” symbol can sometimes be seen in a variant that has the “V” encircled.

The History of Vlone

In 2011, the Vlone brand was launched in Harlem. Founded by a group of multi-talented artists (rappers, musicians, singers, and fashion designers) with the same music and fashion philosophy, Vlone Clothing is a street fashion label. 

After A$AP MOB members began to wear Vlone Clothing themselves, the clothing quickly became viral on social networks.

Who Started Vlone?

Vlone brand was founded in 2011 by A$AP Bari, A$AP Rocky, A$AP K, Ian Connor, and Playboi Carti.

Except for Ian Connor, most of the founders are big names in the music business. He is more known as an influencer of street culture and fashion.

 Even though A$AP K opted out of this venture, the clothing line moved forward without him. You may notice that Playboi Carti and A$AP Rocky even have the brand’s tattoo on their bodies to prove their dedication to the brand.

What Does Vlone Mean?

What does V lone mean? Besides being a brand, Vlone is so much more. Instead, it is a lifestyle that means “You live on your own and you die on your own.” 

People adopt Vlone as a way of life as well as a religion. Vlone represents the minds, thoughts, culture, and lifestyles of its founders “Live Vlone and Die Vlone.” Like the A$AP MOB, the Vlone apparel line represents a variety of lifestyles.

Vlone was inspired by the freestyle manner of Harlem’s streets, where Rocky and Bari are from. According to Bari, the brand is bringing Harlem fashion to other places.

What is Vlone?

The extended “V” on A$AP Rocky and A$AP Bari clothing (headwear, t-shirts, and sweatshirts) is the brand’s signature look. Vlone does not fit into either the high fashion or the streetwear categories, according to Bari. It is a Harlem hood fashion item. 

Vlone came to prominence after A$AP Rocky released a music video featuring him. Before that, only hoodies and t-shirts were available. In a pop-up store at Paris Fashion Week, they introduced other streetwear, influencing rappers and young people.

VLONE Clothing Present and Future 

Vlone Clothing is still available online today as well playboi carti merch. In February 2020, the A$AP MOB partnered up with Pop Smoke to launch their collection. The pop smoke Vlone jacket is famous. It has a unique style.

Simple merchandise consists of t-shirts, a pair of balaclavas, and hoodies. 

The group’s music is reflected in the simple “V” symbol that appears on most merchandise. A$AP MOB is still flourishing in these ways while keeping Pop Smoke’s memory alive.  Also, Juice Wrld has collaborated with Vlone. People know it as Juice Wrld Vlone or Vlone Juice Wrld.

We are determined to continue making history with Vlone Clothing, so keep an eye on us!

VLONE Clothing’s Core Message

You still have much to learn about the Vlone brand if you think you’ve heard everything there is to know about it. There’s more to discover about the brand’s history.

The members of the A$AP MOB feel there’s a good and a bad side to the clothing line’s aesthetic. Ian Connor stands up for the good side. According to him, Vlone means standing out from the crowd rather than being alone.

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