There are over 200 million websites active on the web.
It is a very competitive world, and it is essential that you understand how optimizing your web pages can help your rise above the competition and rank well. This is why you need to avoid the wealth of misinformation out there. We can help by providing a short guide to the top SEO myths still circulating the web.
Keep reading to find out just how wrong we can all be about SEO from time to time.
Domain Age Is A Ranking Factor
This myth has been around for many years now, and it is the belief that the older the website, the greater the trust factor. People believe that Google ranks websites with the same domain for many years higher than newer websites.
It is not true, and it is an SEO myth.
In reality, domains that have been around longer have had more time to learn what factors affect their page’s rankings. They will have also had more time to build a substantial backlink profile which smart marketing experts will tell you is a critical ranking factor.
Tabbed Content Ranks Poorly
Despite being debunked by Google itself in 2020, this myth persists. People still believe that any content that is not instantly visible to a user on the first load of the page does not rank.
Again, this is an absolute SEO myth, and Google has confirmed it.
Google has said that content that tabbed content may appear differently in featured snippets, but it is fully visible to the web crawlers if it is in the HTML. Also, Google does consider it a form of cloaking, which is a black hat SEO technique that will gain you a penalty.
Google Uses DA, DR, or TF Scores to Rank Content
Moz’s Domain Authority (DA), Ahrefs Domain Rating, and Majestic’s Trist Flow (TF) are valuable tools for measuring your website’s success. However, it is a complete myth that they have any effect on your Google Page Rank and are not used as part of the algorithm.
You can use all of these metrics to measure your site against your competition, and the SEO marketing industry does lean heavily on them. However, they have no impact on Google’s placement of your website on their search engines results pages.
Keywords in URLs Matter
This myth has perpetuated itself for several years now, and as an innovative marketing tool, people crammed their URLs with keywords to rank better. Unfortunately, it has been comprehensively debunked by Google, and the algorithm doesn’t care much for them. URLs should be created for humans and be easy to read.
Keywords matter in content, and if you are a small business owner, your should know how to do keyword research for SEO. But cramming keywords into your URL and making it unwieldy will do nothing for you in the eyes of Google. Stick to creating keyword-rich, quality content instead.
Avoid These Top SEO Myths
It can be easy to fall into believing some of the top SEO myths that still exist in marketing circles. Many still believe many of them to be true even after Google itself has come out and debunked most of them. While their algorithm remains a closely guarded secret, Google is quite open about how you should do good SEO for the best results.
If you would like to learn more about good SEO practices, why not check out another article on our site?